Elia Edu Hub began as a simple exchange of Instagram messages in early 2026 initiated by Aretha of EIC Education in China to Kris of Elia English Course in Padang. The many ensuing Zoom discussions then shaped the direction and the scope of services, which center around the question of how a small operation like us can help better prepare Indonesian youth living in second and third-tier cities, for a more complex future. As seasoned educators, we firmly believe that quality educational services are still the most promising approach to help youth navigate an increasingly-challenging future as captured by our tagline “Tiap Hari Naik Kelas”. Our first initiatives were summer camps and other in-demand education services rarely found in Padang. In merely half a year, what started as two-strong initiative has evolved into a growing network of professional associates in multiple cities and international partners, together with diverse and compelling portfolios. As encapsulated by the word “Hub” in our name, our DNA is collaboration with a wide array of stakeholders and we welcome any mutually-beneficial partnership.